After a record-breaking 2015 Open Day season, UEA tasked Cubed with increasing the number of students signing up to the 2016 days – by 10% year-on-year. In addition, Cubed had to improve on the 2015 cost per registration, mitigating any shortfall in organic registrations.
Cubed outperformed the Open Day registration target, reducing the cost per registration by 16%. A significant saving was made across the lifetime of the activity, resulting in improved ROI. Cubed also offset a shortfall in UEA’s organic registrations, adding value over and above the original expectations.
“We worked with Cubed over several campaigns, each one taking the learnings of the last to ensure budget and ROI were optimised. The campaign team was always on hand to support us when required. Cubed was an invaluable extension of our marketing team, offering sector insights and well-organised campaign management.”
Assistant Head of Marketing, University of East Anglia